Brand Identity, Bottle Design, Label Design
Copper & Rye
A collaborative project with Emma Pohlman. We were tasked with developing packaging for a Gen Z-focused whiskey sampler pack brand. Our brand, Copper & Rye, combines traditional whiskey-making expertise with modern sensibilities, creating a premium product line that appeals to young connoisseurs. The project encompassed brand identity development, market segmentation, and the design of 3-5 whiskey varieties, emphasizing quality ingredients and craftsmanship with contemporary tastes.