BRAND GUIDELINES
Each year there is a new and slightly different theme for the Chroma Event. This past year has been a big one for advancements in lots of artistic fields and the school made a point to keep up with it. With this in mind, I wanted the new brand to feel bright and futuristic. The direction I was given when it came to the brand and brand guidelines, the goal was to keep it simple and easily understandable even by non-designers as we knew people outside the agency would also be creating things for the event based on our guides.
EVENT COLLATERAL
WELCOME SCREEN
Shown across campus on the day of the art show to welcome guests.
EVENT PROMOTIONAL
Video event promotional was used on socials such as Instagram and Facebook. As well as on the screens around campus, email banners, and web banners.
EVENT MAP
Shown on screens across campus on the day of the event to help guests who don't know campus find their way around campus and to different event activities.
PROGRAM
Given to each guest at the event to give information about the event, activities going on for the event and a map to help guests find their way around.
